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CELLULITE IS NORMAL: Mallows Beauty comes to Cardiff

 

A new flagship store has opened in the St David’s Centre in Cardiff. 

Described as “the ultimate destination for self-love”, Mallows Beauty began in February 2020. Set up by Laura Mallows and Ronnie Bourne, the business encourages you to forget stress.

According to the company’s website, Mallows Beauty encourages it’s customers to say “bye-bye to brands that promote a ‘perfect’ (photoshopped) girl & promise you the world but never deliver.” Following a very successful growth on Instagram on TikTok, Laura & Ronnie’s store opened on Thursday 20th April.

The company started strong with orders immediately coming in from several high street, big name stores, such as Skinny Dip and Harrods. 29 year old Laura had contacts in the industry as a buyer for the fashion brand Dune, and her fiancé Ronnie Bourne, worked in London helping launch businesses, so it is fair to say they complement each other perfectly for a start-up.

At the start of the pandemic, Ronnie was furloughed before he even got to step into his new workplace, and all attention was turned to Mallows Beauty.

Laura had seen the warning signs coming out of China, and as a result of this foresight and difficulties in getting some of the beauty products, they started to produce hand sanitiser.

Her father has a distillery, which was instrumental in producing the first batches.

They were hoping to get buyers for around 2,000 bottles, the first order was ten times that.

To find out more about Mallows Beauty, head over to their website here


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