SOPHIE ELLIS-BEXTOR: A pint at a height
It has been a year since the nation was instructed to work from home and millions have been juggling video calls and home-schooling ever since.
With alcohol-free beer it’s perfectly acceptable to enjoy a pint during the working day. So, to delight Britons that have been WFH and make for a memorable nine to five, Heineken 0.0 has today announced a unique service: a bar on a cherry picker delivering free pints at height through home workers’ windows.
Picture the scene: a home worker is sat in their spare bedroom turned makeshift home office, on yet another video call, when there’s a knock at the window. In place of the normal view outside there’s now a bar suspended in the sky from the arm of a cherry picker, staffed by a celebrity bartender pouring a fresh pint of draught Heineken 0.0.
To officially launch ‘Wind0.0w Service’ Heineken 0.0 could think of no friendlier a face than Queen of quarantine Sophie Ellis-Bextor. And so, the Murder On The Dancefloor star will be swapping her kitchen disco for other people’s windows and delivering Heineken 0.0 to homes across London (at heights of up to 40 feet).
After appearing outside windows in the Capital, Ellis-Bextor will pass on the cherry picker bartending baton to The Twang frontman Phil Etheridge in Birmingham, drag queen and RuPaul contestant Divina de Campo in Manchester and standup comedian Eleanor Morton in Edinburgh.
Sophie Ellis-Bextor said: “You’re certainly going to be the talk of the neighbourhood if a bar on a cherry picker appears outside your window during the working day! At times like this people need a bit of light relief and after a year of working at home, this is a unique way to make home working a bit better, give people a small break and lift their days with a pint of Heineken 0.0.”
Matt Saltzstein, Beer Unit Director at Heineken commented: “Heineken 0.0 is all about saying ‘now you can’. Now you can enjoy a beer break while working from home with a tasty alcohol free option.
We wanted to bring this message to home workers in a memorable way - and attaching a bar to the end of a cherry picker to create the first ever window service certainly fits the bill. With alcohol-free drinks more popular than ever we can’t wait to put smiles on people’s faces and 0.0 beers in their hands, through their windows!”
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